BSG not only supports Nivea US operations as their music strategist, but we also work directly on a global scale with the corporate team at Beiersdorf headquarters in Hamburg, Germany, supporting their 180 countries and territories.
Our most recent global project involved developing a strategy with global music icon, Rihanna to represent the NIVEA brand while celebrating 100 Years of success throughout 2011. BSG's services reach beyond procurement and execution of the deal; we support NIVEA through all artist relations, are responsible for full onsite tour activation at Rihanna’s 73+ global dates and have assisted in developing new consumer generated content and a cutting edge augmented reality video.
